Who We Are

Local Roots

Josefina Manufacturing Incorporated (JMI) gave birth to the SO-EN Lingerie brand in the 1960s with just two sewers and machines. Our founders, Bun Hiok and Josefina Chua recognized the lack of high-quality, accessible underwear options for Filipinas and sought to create a line of products that women can trust and depend on.

Serving Women Now and Tomorrow 

Today, SO-EN LINGERIE is a staple household name for Filipina women across all ages, generations, offering an array of undergarments catering to the many lifestyles.

Our unique and personal understanding of women has stayed true through decades, and our continuous commitment to quality assurance and product development is prized by our customers. SO-EN Lingerie remains to be a ubiquitous symbol of reliability, consistency, and respect for women and their most basic needs.

We proudly maintain our grassroots Filipino heritage, evolving with you to provide a balance of fashion, value for money, and product quality.

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